Vodaphone_logo

A new vision for TV

A new vision for TV

A new vision for TV

A new vision for TV

Vodafone wanted to develop a new pan-european TV offering that needed to adapt to the content and legal requirements of each country. We shaped the overall strategic ambition, developed the brand, and partnered with vendors across the world to take the product to delivery.

Vodafone wanted to develop a new pan-european TV offering that needed to adapt to the content and legal requirements of each country. We shaped the overall strategic ambition, developed the brand, and partnered with vendors across the world to take the product to delivery.

Vodafone wanted to develop a new pan-european TV offering that needed to adapt to the content and legal requirements of each country. We shaped the overall strategic ambition, developed the brand, and partnered with vendors across the world to take the product to delivery.

Vodafone wanted to develop a new pan-european TV offering that needed to adapt to the content and legal requirements of each country. We shaped the overall strategic ambition, developed the brand, and partnered with vendors across the world to take the product to delivery.
TV_5

Content that
finds you

Content that
finds you

Content that finds you

Content that finds you

Content that finds you

Rather than navigating through lists and menus we surfaced the most relevant content to the top. Creating a single hub for the best stories on the platform with easy jump off points to the deeper catalogue.

Rather than navigating through lists and menus we surfaced the most relevant content to the top. Creating a single hub for the best stories on the platform with easy jump off points to the deeper catalogue.

Rather than navigating through lists and menus we surfaced the most relevant content to the top. Creating a single hub for the best stories on the platform with easy jump off points to the deeper catalogue.

Native to TV

Native to TV

Native to TV

Native to TV

We built a product that feels familiar to TV. Turn it on and video starts playing. Scroll up and down across traditional broadcast channels and scroll left to access 7 day catch up. Aggregating all TV into one place through a new top level menu, we took traditional TV and improved it through the power of the internet.

Developing an iconic brand

Developing an iconic brand

Developing an iconic brand

Developing an iconic brand

The iconic marketing brand was transformed into a product experience. Replacing the harsh colours with the secondary palette of dark purples and blacks. We softened the edges and created a more atmospheric and cinematic brand, while retaining the recognition of the Vodafone masterbrand.

From XS to XL

From XS to XL

From XS to XL

From XS to XL

From XS to XL

Being a mobile service provider we started with a mobile first approach and scaled the experience to the big screen. Tailoring each interface to the platform, we made sure the product experience was consistent across devices.

Being a mobile service provider we started with a mobile first approach and scaled the experience to the big screen. Tailoring each interface to the platform, we made sure the product experience was consistent across devices.

Being a mobile service provider we started with a mobile first approach and scaled the experience to the big screen. Tailoring each interface to the platform, we made sure the product experience was consistent across devices.

Being a mobile service provider we started with a mobile first approach and scaled the experience to the big screen. Tailoring each interface to the platform, we made sure the product experience was consistent across devices.

Being a mobile service provider we started with a mobile first approach and scaled the experience to the big screen. Tailoring each interface to the platform, we made sure the product experience was consistent across devices.

Phone_3

Many markets, one experience

Many markets, one experience

Many markets, one experience

Many markets, one experience

The product has launched in multiple countries across Europe, each with their own set of features and content catalogue. Creating a re-usable product allowed Vodafone to flex to the needs of the different markets.

© W12 Studios 2018

© W12 Studios 2018