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From utility to destination

From utility to destination

From utility to destination

From utility to destination

From utility to destination

Shazam has offered a magical music recognition service since the late nineties. With powerful technology as well as an incredible, untapped, data store we were able to help Shazam transform from a utility to an entertainment destination.

Shazam has offered a magical music recognition service since the late nineties. With powerful technology as well as an incredible, untapped, data store we were able to help Shazam transform from a utility to an entertainment destination.

Shazam has offered a magical music recognition service since the late nineties. With powerful technology as well as an incredible, untapped, data store we were able to help Shazam transform from a utility to an entertainment destination.

Shazam has offered a magical music recognition service since the late nineties. With powerful technology as well as an incredible, untapped, data store we were able to help Shazam transform from a utility to an entertainment destination.

From a utility to a music destination

From a utility to a music destination

From a utility to a music destination

From a utility to a music destination

Previous result pages provided users with a list of links that pushed them out of the app. We felt that offering more content within the app itself would increase dwell time and repeat usage, two of the main KPI's for the project.

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Turning music into a visual experience

Turning music into a visual experience

Turning music into a visual experience

Turning music into a visual experience

Turning music into a visual experience

By building a custom rig in AfterEffects we experimented with different ways to visualise sound using audio data. The bass, mids and highs mixed with the ID3 metadata allowed us to make visuals that adapted to the genre of music.

By building a custom rig in AfterEffects we experimented with different ways to visualise sound using audio data. The bass, mids and highs mixed with the ID3 metadata allowed us to make visuals that adapted to the genre of music.

By building a custom rig in AfterEffects we experimented with different ways to visualise sound using audio data. The bass, mids and highs mixed with the ID3 metadata allowed us to make visuals that adapted to the genre of music.

By building a custom rig in AfterEffects we experimented with different ways to visualise sound using audio data. The bass, mids and highs mixed with the ID3 metadata allowed us to make visuals that adapted to the genre of music.

Strategic vision & daily design support

From a utility to a music destination

From a utility to a music destination

Strategic vision & daily design support

We provided an overall strategic vision for the business as a whole. Helping Shazam expand into the media and advertising space while at the same time supporting their internal team of developers on incremental product releases.

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Using data to tailor experiences for users

Using data to tailor experiences for users

Using data to tailor experiences for users

Using data to tailor experiences for users

Shazam sit on an incredible wealth of data. Working closely with their data scientists we developed concepts that would help bring that data to life for the user. Connecting people to places that play the kind of music they enjoy to suggesting content that was shazamed by people with similar tastes.

New forms of documentation

From a utility to a music destination

From a utility to a music destination

New forms of documentation

With more advanced ways of visualising sound and detailed motion guidance, we created a new set of deliverables that allowed the development team to translate our vision into reality.

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Impacts

2 Billion

Monthly Views

80 Minutes

Average Viewing Time

450 Million

User Base

© W12 Studios 2018

© W12 Studios 2018