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Next generation viewing

Next generation viewing

Next generation viewing

Next generation viewing

Next generation viewing

Two of Portugal’s largest telcos - ZON and Optimus - joined forces in 2013 and rebranded as NOS. Defining the strategy and applying the essence of the rebrand to digital design we collaborated with NOS to launch their award winning cross-platform TV service.

Two of Portugal’s largest telcos - ZON and Optimus - joined forces in 2013 and rebranded as NOS. Defining the strategy and applying the essence of the rebrand to digital design we collaborated with NOS to launch their award winning cross-platform TV service.

Two of Portugal’s largest telcos - ZON and Optimus - joined forces in 2013 and rebranded as NOS. Defining the strategy and applying the essence of the rebrand to digital design we collaborated with NOS to launch their award winning cross-platform TV service.

Two of Portugal’s largest telcos - ZON and Optimus - joined forces in 2013 and rebranded as NOS. Defining the strategy and applying the essence of the rebrand to digital design we collaborated with NOS to launch their award winning cross-platform TV service.

Two of Portugal’s largest telcos - ZON and Optimus - joined forces in 2013 and rebranded as NOS. Defining the strategy and applying the essence of the rebrand to digital design we collaborated with NOS to launch their award winning cross-platform TV service.
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Branded product experience

Branded product experience

Branded product experience

Branded product experience

To celebrate their next generation TV service Zon and Optimus rebranded as NOS. Our job was to take a single page PDF and turn it into an extensive product language. Taking cues from the logo we wove them into all aspects of the product.

To celebrate their next generation TV service Zon and Optimus rebranded as NOS. Our job was to take a single page PDF and turn it into an extensive product language. Taking cues from the logo we wove them into all aspects of the product.

To celebrate their next generation TV service Zon and Optimus rebranded as NOS. Our job was to take a single page PDF and turn it into an extensive product language. Taking cues from the logo we wove them into all aspects of the product.

Blurring of live and ondemand

Blurring of live and ondemand

Blurring of live and ondemand

Blurring of live and ondemand

One of the biggest complaints of the previous service was that live and on-demand had to be accessed through complex menus. Combining the two into a single channel page, we embraced live video and provided an on-demand grid for finding additional shows and movies.

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Profiles, voice and 4K

Profiles, voice and 4K

Profiles, voice and 4K

Profiles, voice and 4K

The improved hardware enabled us to develop new features such as; 4K streaming, voice controls and also profiles. NOS were the first provider in Portugal to offer these features to their audience.

The improved hardware enabled us to develop new features such as; 4K streaming, voice controls and also profiles. NOS were the first provider in Portugal to offer these features to their audience.

The improved hardware enabled us to develop new features such as; 4K streaming, voice controls and also profiles. NOS were the first provider in Portugal to offer these features to their audience.

Multiple devices, one experience

Multiple devices, one experience

Multiple devices, one experience

Multiple devices, one experience

Understanding that people use a variety of devices, we designed the UMA experience to adapt to different screens sizes and types. Building unique features that leveraged the super powers of each platform.

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UMA Kids

UMA Kids

UMA Kids

The largest demographic for the UMA platform is young families. In our ongoing partnership with NOS we recently designed a 'kid friendly' version of the UMA TV experience.

Impact

Impact

1.6 Million

1.6 Million

TV subscribers

26.3%

Growth in customers

43.5%

of total pay TV base in Portugal

© W12 Studios 2018

© W12 Studios 2018