DW_Logo

Future ready channel branding

Future ready channel branding

Future ready channel branding

Future ready channel branding

Future ready channel branding

Deutsche Welle are Germany’s public international broadcaster, with TV channels broadcasting in English, German, Spanish and Arabic. W12 were approached to develop DW’s new on-air, web and social video packaging, building a visual and motion system that could adapt to multilingual and cultural contexts.

Deutsche Welle are Germany’s public international broadcaster, with TV channels broadcasting in English, German, Spanish and Arabic. W12 were approached to develop DW’s new on-air, web and social video packaging, building a visual and motion system that could adapt to multilingual and cultural contexts.

Deutsche Welle are Germany’s public international broadcaster, with TV channels broadcasting in English, German, Spanish and Arabic. W12 were approached to develop DW’s new on-air, web and social video packaging, building a visual and motion system that could adapt to multilingual and cultural contexts.

Deutsche Welle are Germany’s public international broadcaster, with TV channels broadcasting in English, German, Spanish and Arabic. W12 were approached to develop DW’s new on-air, web and social video packaging, building a visual and motion system that could adapt to multilingual and cultural contexts.

Deutsche Welle are Germany’s public international broadcaster, with TV channels broadcasting in English, German, Spanish and Arabic. W12 were approached to develop DW’s new on-air, web and social video packaging, building a visual and motion system that could adapt to multilingual and cultural contexts.

As flexible as the news agenda

Never miss a moment

As flexible as the news agenda

As flexible as the news agenda

As flexible as the news agenda

W12 developed a system of scalable motion treatments, allowing DW to regularly update their entire on-air content without having to commission new creative treatments. W12 delivered an initial set of station idents, a variety of Promo templates, an updated logo mnemonic and social video templates.

W12 developed a system of scalable motion treatments, allowing DW to regularly update their entire on-air content without having to commission new creative treatments. W12 delivered an initial set of station idents, a variety of Promo templates, an updated logo mnemonic and social video templates.

W12 developed a system of scalable motion treatments, allowing DW to regularly update their entire on-air content without having to commission new creative treatments. W12 delivered an initial set of station idents, a variety of Promo templates, an updated logo mnemonic and social video templates.

As flexible as the news agenda

Challenging Perspectives

Challenging Perspectives

Challenging Perspectives

Challenging Perspectives

DW have a reputation as a destination for authoritative, reliable and unbiased reporting. The station ident treatment reflects DW’s mission by pushing the viewer to reflect on their own preconceptions. The juxtaposition of two clips in quick succession toys with the viewer’s interpretation of a subject: the ambition is to challenge, surprise and encourage discussion.

DW have a reputation as a destination for authoritative, reliable and unbiased reporting. The station ident treatment reflects DW’s mission by pushing the viewer to reflect on their own preconceptions. The juxtaposition of two clips in quick succession toys with the viewer’s interpretation of a subject: the ambition is to challenge, surprise and encourage discussion.

Unmistakably DW

Never miss a moment

Unmistakably DW

Unmistakably DW

Social and Web videos inherit the same treatment applied to DW’s On-Air Packaging, establishing a clear link between DW’s broadcast and digital applications. Clear, but non-invasive branding of DW’s digital content means that brand recognition can be carried over even when content is embedded in third-party sites or shared across social media.

3_Unmistakably DW Square_2

Ready for the future

Ready for the future

TV on your terms

Ready for the future

A principle led approach underpins the motion treatments across on-air and social video, forming the basis of a motion language that can support future brand and product development. From full screen transitions to the smallest icon animation, the consistency of motion helps to immerse the user in the DW experience.

A principle led approach underpins the motion treatments across on-air and social video, forming the basis of a motion language that can support future brand and product development. From full screen transitions to the smallest icon animation, the consistency of motion helps to immerse the user in the DW experience.

© W12 Studios 2018

© W12 Studios 2018