The mnemonic defines the over arching direction for all CNN's motion language. Allowing the team to develop transitions and animations that feel coherent and consistent.
The mnemonic defines the over arching direction for all CNN's motion language. Allowing the team to develop transitions and animations that feel coherent and consistent.
Eight distinct principles form all aspects of the motion language. These principles are applied across digital and on air channels.
Snapshots of video content, framed and animated with our new language, created a new device for CNN to use across their platforms. It can be used to promote an upcoming show or as a new advertising slot.
Motion principles were applied across CNN Go, the network’s Catch up and On Demand content platform.
Motion principles were applied across CNN Go, the network’s Catch up and On Demand content platform.
A bespoke set of deliverables were created for CNN. Providing a way for internal teams to continue developing and pushing the boundaries of motion in the app and across broadcast.
© W12 Studios 2018
© W12 Studios 2018